The content creation industry is changing. Traditional ways of sourcing and commissioning film and TV are advancing — and data, insight, and business intelligence are powering these decisions.
HawksHead exists to provide that intelligence. We use the sharpest cutting-edge AI technology to forecast performance, provide guidance on audience interest levels, and support increased engagement and aspiration across the slate.
The greenlight has always been part craft, part conviction. What's new is the volume, granularity, and predictive power of the signals available to anyone making those calls. The platforms have data scientists. So do the streamers. The question we set out to answer is what happens when commissioners, indies, and producers have that same calibre of intelligence at their fingertips — without needing to build a data team to get it.
We work where instinct meets evidence. We don't replace the editorial brain that knows a great idea when it hears one. We sharpen it, stress-test it, and make sure it's pointed at the audience that's actually waiting.